{"id":1882,"date":"2026-05-24T06:00:25","date_gmt":"2026-05-23T23:00:25","guid":{"rendered":"https:\/\/lai.farm\/?p=1882"},"modified":"2026-05-25T10:42:04","modified_gmt":"2026-05-25T03:42:04","slug":"cach-khach-san-viet-toi-uu-du-lieu-de-tang-doanh-thu","status":"publish","type":"post","link":"https:\/\/lai.farm\/en\/cach-khach-san-viet-toi-uu-du-lieu-de-tang-doanh-thu\/","title":{"rendered":"C\u00e1ch kh\u00e1ch s\u1ea1n Vi\u1ec7t t\u1ed1i \u01b0u d\u1eef li\u1ec7u \u0111\u1ec3 t\u0103ng doanh thu"},"content":{"rendered":"

T\u1ed1i \u01b0u d\u1eef li\u1ec7u: Ch\u00eca kh\u00f3a v\u00e0ng cho ng\u00e0nh kh\u00e1ch s\u1ea1n Vi\u1ec7t Nam<\/h2>\n

Trong k\u1ef7 nguy\u00ean s\u1ed1, d\u1eef li\u1ec7u kh\u00f4ng c\u00f2n l\u00e0 nh\u1eefng con s\u1ed1 v\u00f4 h\u1ed3n m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n chi\u1ebfn l\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p l\u01b0u tr\u00fa. C\u00e1c kh\u00e1ch s\u1ea1n t\u1ea1i Vi\u1ec7t Nam \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 chuy\u1ec3n m\u00ecnh, t\u1eeb vi\u1ec7c v\u1eadn h\u00e0nh th\u1ee7 c\u00f4ng sang qu\u1ea3n tr\u1ecb d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ti\u1ec1m n\u0103ng n\u00e0y, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n n\u1eafm v\u1eefng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ed1t l\u00f5i trong vi\u1ec7c khai th\u00e1c th\u00f4ng tin kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u00f4ng qua vi\u1ec7c \u00e1p d\u1ee5ng N\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u l\u1edbn: T\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh du kh\u00e1ch Vi\u1ec7t<\/a> \u0111\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n

Vi\u1ec7c th\u1ea5u hi\u1ec3u h\u00e0nh vi kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ph\u00f2ng m\u00e0 c\u00f2n t\u1ed1i \u01b0u h\u00f3a doanh thu tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng (RevPAR). Khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch \u0111\u00fang c\u00e1ch, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng \u0111\u1eb7t ph\u00f2ng, nhu c\u1ea7u d\u1ecbch v\u1ee5 \u0111i k\u00e8m v\u00e0 c\u1ea3 th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng chi ti\u00eau cao nh\u1ea5t. \u0110\u00e2y ch\u00ednh l\u00e0 b\u01b0\u1edbc ngo\u1eb7t gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n Vi\u1ec7t tho\u00e1t kh\u1ecfi cu\u1ed9c \u0111ua gi\u1ea3m gi\u00e1 kh\u1ed1c li\u1ec7t \u0111\u1ec3 t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng.<\/p>\n

T\u1ea1i sao d\u1eef li\u1ec7u l\u00e0 “m\u1ecf v\u00e0ng” ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c h\u1ebft?<\/h2>\n

Nhi\u1ec1u kh\u00e1ch s\u1ea1n t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay v\u1eabn \u0111ang l\u01b0u tr\u1eef d\u1eef li\u1ec7u ph\u00e2n m\u1ea3nh tr\u00ean c\u00e1c h\u1ec7 th\u1ed1ng r\u1eddi r\u1ea1c nh\u01b0 Excel, ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n (PMS) c\u0169, ho\u1eb7c c\u00e1c k\u00eanh OTA. S\u1ef1 thi\u1ebfu li\u00ean k\u1ebft n\u00e0y khi\u1ebfn doanh nghi\u1ec7p b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i “v\u00e0ng” \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m. D\u1eef li\u1ec7u s\u1ea1ch, t\u1eadp trung v\u00e0 c\u00f3 c\u1ea5u tr\u00fac s\u1ebd gi\u00fap ch\u1ee7 kh\u00e1ch s\u1ea1n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c ba c\u00e2u h\u1ecfi then ch\u1ed1t: Kh\u00e1ch h\u00e0ng l\u00e0 ai? H\u1ecd mu\u1ed1n g\u00ec? V\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd quay l\u1ea1i?<\/p>\n

1. C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n

Khi c\u00f3 d\u1eef li\u1ec7u trong tay, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi nh\u1eefng th\u00f4ng \u0111i\u1ec7p ch\u00e0o m\u1eebng, g\u1ee3i \u00fd d\u1ecbch v\u1ee5 spa ho\u1eb7c nh\u00e0 h\u00e0ng d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u00e1 nh\u00e2n m\u00e0 kh\u00e1ch \u0111\u00e3 t\u1eebng tr\u1ea3i nghi\u1ec7m trong qu\u00e1 kh\u1ee9. M\u1ed9t l\u1eddi ch\u00fac m\u1eebng sinh nh\u1eadt k\u00e8m \u01b0u \u0111\u00e3i ph\u00f2ng \u1edf l\u1ea7n l\u01b0u tr\u00fa ti\u1ebfp theo s\u1ebd t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd h\u01a1n b\u1ea5t k\u1ef3 qu\u1ea3ng c\u00e1o \u0111\u1ea1i tr\u00e0 n\u00e0o.<\/p>\n

2. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 linh ho\u1ea1t (Dynamic Pricing)<\/h3>\n

D\u1eef li\u1ec7u gi\u00fap ph\u00e2n t\u00edch nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng theo th\u1eddi gian th\u1ef1c. B\u1eb1ng c\u00e1ch theo d\u00f5i bi\u1ebfn \u0111\u1ed9ng t\u1eeb \u0111\u1ed1i th\u1ee7, th\u1eddi ti\u1ebft, c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 l\u1ecbch s\u1eed \u0111\u1eb7t ph\u00f2ng, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng linh ho\u1ea1t. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed1i \u0111a h\u00f3a doanh thu trong m\u00f9a cao \u0111i\u1ec3m v\u00e0 duy tr\u00ec d\u00f2ng ti\u1ec1n \u1ed5n \u0111\u1ecbnh trong m\u00f9a th\u1ea5p \u0111i\u1ec3m.<\/p>\n

C\u00e1c b\u01b0\u1edbc tri\u1ec3n khai qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3<\/h2>\n

\u0110\u1ec3 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a doanh thu, c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t l\u1ed9 tr\u00ecnh b\u00e0i b\u1ea3n:<\/p>\n

    \n
  • Thu th\u1eadp d\u1eef li\u1ec7u \u0111a k\u00eanh:<\/strong> T\u00edch h\u1ee3p d\u1eef li\u1ec7u t\u1eeb website, m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea7y l\u1ec5 t\u00e2n v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng OTA \u0111\u1ec3 t\u1ea1o ra h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng 360 \u0111\u1ed9.<\/li>\n
  • L\u00e0m s\u1ea1ch v\u00e0 chu\u1ea9n h\u00f3a d\u1eef li\u1ec7u:<\/strong> Lo\u1ea1i b\u1ecf c\u00e1c th\u00f4ng tin tr\u00f9ng l\u1eb7p, thi\u1ebfu ch\u00ednh x\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c b\u00e1o c\u00e1o ph\u00e2n t\u00edch c\u00f3 \u0111\u1ed9 tin c\u1eady cao.<\/li>\n
  • S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch hi\u1ec7n \u0111\u1ea1i:<\/strong> \u0110\u1ea7u t\u01b0 v\u00e0o c\u00e1c h\u1ec7 th\u1ed1ng CRM ho\u1eb7c n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (CDP) \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh ph\u00e2n t\u00edch.<\/li>\n
  • \u0110\u00e0o t\u1ea1o nh\u00e2n s\u1ef1:<\/strong> X\u00e2y d\u1ef1ng v\u0103n h\u00f3a “t\u01b0 duy d\u1eef li\u1ec7u” trong n\u1ed9i b\u1ed9, t\u1eeb nh\u00e2n vi\u00ean bu\u1ed3ng ph\u00f2ng \u0111\u1ebfn c\u1ea5p qu\u1ea3n l\u00fd, \u0111\u1ec3 m\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng thay v\u00ec c\u1ea3m t\u00ednh.<\/li>\n<\/ul>\n

    T\u1eadn d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 b\u1ee9t ph\u00e1 doanh thu ph\u1ee5 tr\u1ee3<\/h2>\n

    Ngo\u00e0i doanh thu t\u1eeb ph\u00f2ng, c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung nh\u01b0 \u1ea9m th\u1ef1c, tour du l\u1ecbch, \u0111\u01b0a \u0111\u00f3n s\u00e2n bay hay d\u1ecbch v\u1ee5 h\u1ed9i ngh\u1ecb (MICE) l\u00e0 ngu\u1ed3n thu kh\u1ed5ng l\u1ed3 th\u01b0\u1eddng b\u1ecb b\u1ecf ng\u1ecf. D\u1eef li\u1ec7u gi\u00fap b\u1ea1n nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c “ch\u00e2n dung” nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau cao cho c\u00e1c d\u1ecbch v\u1ee5 n\u00e0y.<\/p>\n

    V\u00ed d\u1ee5, n\u1ebfu h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u cho th\u1ea5y nh\u00f3m kh\u00e1ch doanh nh\u00e2n th\u01b0\u1eddng xuy\u00ean \u0111\u1eb7t ph\u00f2ng v\u00e0o gi\u1eefa tu\u1ea7n v\u00e0 c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng ph\u00f2ng h\u1ecdp, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng g\u1eedi g\u00f3i \u01b0u \u0111\u00e3i “Combo c\u00f4ng t\u00e1c” bao g\u1ed3m ph\u00f2ng ngh\u1ec9, d\u1ecbch v\u1ee5 ph\u00f2ng h\u1ecdp v\u00e0 \u0103n tr\u01b0a. S\u1ef1 ch\u1ee7 \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u00fap t\u0103ng doanh thu tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3.<\/p>\n

    Nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 gi\u1ea3i ph\u00e1p cho kh\u00e1ch s\u1ea1n Vi\u1ec7t<\/h2>\n

    R\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n Vi\u1ec7t ch\u00ednh l\u00e0 chi ph\u00ed \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 thi\u1ebfu h\u1ee5t nh\u00e2n s\u1ef1 am hi\u1ec3u v\u1ec1 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Tuy nhi\u00ean, gi\u1ea3i ph\u00e1p kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng \u0111\u1eaft \u0111\u1ecf t\u1eeb n\u01b0\u1edbc ngo\u00e0i. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb cung c\u1ea5p gi\u1ea3i ph\u00e1p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 t\u1ea1i Vi\u1ec7t Nam \u2013 nh\u1eefng ng\u01b0\u1eddi hi\u1ec3u r\u00f5 h\u00e0nh vi du kh\u00e1ch n\u1ed9i \u0111\u1ecba v\u00e0 c\u00f3 m\u1ee9c chi ph\u00ed t\u1ed1i \u01b0u h\u01a1n.<\/p>\n

    B\u1ea3o m\u1eadt d\u1eef li\u1ec7u c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. Trong th\u1eddi \u0111\u1ea1i s\u1ed1, vi\u1ec7c tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thu th\u1eadp \u0111\u1ec1u minh b\u1ea1ch v\u00e0 \u0111\u01b0\u1ee3c b\u1ea3o m\u1eadt tuy\u1ec7t \u0111\u1ed1i.<\/p>\n

    K\u1ebft lu\u1eadn<\/h2>\n

    T\u1ed1i \u01b0u h\u00f3a d\u1eef li\u1ec7u kh\u00f4ng c\u00f2n l\u00e0 xu h\u01b0\u1edbng, m\u00e0 l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n Vi\u1ec7t t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh. B\u1eb1ng c\u00e1ch th\u1ea5u hi\u1ec3u h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00f4ng qua d\u1eef li\u1ec7u, b\u1ea1n kh\u00f4ng ch\u1ec9 b\u00e1n m\u1ed9t c\u0103n ph\u00f2ng, m\u00e0 \u0111ang b\u00e1n m\u1ed9t tr\u1ea3i nghi\u1ec7m. H\u00e3y b\u1eaft \u0111\u1ea7u ngay h\u00f4m nay b\u1eb1ng vi\u1ec7c h\u1ec7 th\u1ed1ng h\u00f3a d\u1eef li\u1ec7u, l\u1eafng nghe nh\u1eefng “t\u00edn hi\u1ec7u” t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 bi\u1ebfn ch\u00fang th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c doanh thu \u0111\u1ed9t ph\u00e1. \u0110\u1ea7u t\u01b0 v\u00e0o d\u1eef li\u1ec7u ch\u00ednh l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 cho t\u01b0\u01a1ng lai b\u1ec1n v\u1eefng c\u1ee7a ch\u00ednh kh\u00e1ch s\u1ea1n b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

    T\u1ed1i \u01b0u d\u1eef li\u1ec7u: Ch\u00eca kh\u00f3a v\u00e0ng cho ng\u00e0nh kh\u00e1ch s\u1ea1n Vi\u1ec7t Nam Trong k\u1ef7 nguy\u00ean s\u1ed1, d\u1eef li\u1ec7u kh\u00f4ng c\u00f2n l\u00e0 nh\u1eefng con s\u1ed1 v\u00f4 h\u1ed3n m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n chi\u1ebfn l\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p l\u01b0u tr\u00fa. C\u00e1c kh\u00e1ch s\u1ea1n t\u1ea1i Vi\u1ec7t Nam \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc c\u01a1<\/p>\n","protected":false},"author":5,"featured_media":2149,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[105,107,104,102,101,103,106],"class_list":["post-1882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-du-lich","tag-ca-nhan-hoa-trai-nghiem-du-lich-viet-bang-nen-tang-du-lieu-lon","tag-du-doan-hanh-vi-du-khach-viet-bang-big-data","tag-lam-the-nao-big-data-toi-uu-hoa-hanh-trinh-du-khach-viet-nam","tag-loi-ich-nen-tang-du-lieu-lon-cho-du-lich-viet-nam","tag-nen-tang-du-lieu-lon-toi-uu-hanh-trinh-du-khach-viet","tag-ung-dung-big-data-cai-thien-trai-nghiem-du-khach-viet","tag-vai-tro-cua-nen-tang-du-lieu-lon-trong-nganh-du-lich-viet"],"acf":[],"yoast_head":"\nC\u00e1ch kh\u00e1ch s\u1ea1n Vi\u1ec7t t\u1ed1i \u01b0u d\u1eef li\u1ec7u \u0111\u1ec3 t\u0103ng doanh thu - 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